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PRIVACY POLICY

Last Updated: 12/22/24

A.D. Metcalfe (“we,” “us,” or “our”) respects your privacy and is committed to protecting the personal information you provide through our website [https://www.admetcalfe.com] (“Site”). This Privacy Policy explains how we collect, use, disclose, and safeguard your personal data when you sign up for our newsletter, request free chapters, or otherwise interact with our Site.

 

By using our Site, you agree to the terms of this Privacy Policy.

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1. Information We Collect
Personal Data:

  • First Name and Email Address: We collect your first name and email address when you sign up for our newsletter or request a download of free chapters of STREET.

 

Non-Personal Data:

  • Analytics Data: We use Google Analytics and Microsoft Clarity to gather information about how visitors use and navigate our Site. This may include non-personally identifiable data such as IP addresses, browser type, referring pages, and the time you spend on pages.

 

2. How We Collect Your Information
We collect personal data when you voluntarily submit it through:

  • Sign-up forms on the Site, including landing pages accessed via QR codes on ads.

  • Newsletter subscription forms placed on various pages throughout our Site.

 

We do not purchase email lists from third parties. All data is collected directly through user-initiated actions on our Site.

 

3. Use of Your Information
We use the personal data we collect for the following purposes:

  • To Provide Requested Content: If you sign up to receive the first three chapters of STREET, we will email you the download link and related materials.

  • Newsletter Communications: We may occasionally send you updates about new books, fun extra content, blog posts, promotions, and other news related to A.D. Metcalfe.

  • Site Improvements: We use analytics data to understand user behavior, improve user experience, and enhance the functionality and quality of our Site.

  • Segmentation and Personalization: We may segment our mailing list to send more relevant content or recommendations, although the specifics of segmentation may evolve over time.

 

4. Third-Party Services
We use WIX as our mailing list provider. The security and infrastructure that protects your data is provided by WIX in accordance with their data protection practices. Please review WIX’s privacy policy for more information.

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We also use Google Analytics and Microsoft Clarity to understand how users interact with our Site. These services use cookies and other tracking technologies to collect and store non-personal data. Please review Google’s and Microsoft’s privacy policies for details on how they handle such information.

 

5. Data Sharing and Disclosure
We do not sell, rent, or share your personal data with third parties for marketing purposes. We may share certain non-personal analytics data with trusted service providers to help us improve our Site and offerings.

 

6. Data Security and Retention
We take reasonable measures to protect your personal data against unauthorized access, theft, alteration, or disclosure. Although we strive to use commercially acceptable means to protect your data, no method of transmission over the internet or electronic storage is 100% secure.

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We will retain your personal data for as long as you remain subscribed to our newsletter. If you unsubscribe, we will remove your information from our active mailing list. We may retain certain information for recordkeeping or legal purposes as required by applicable law.

 

7. Your Choices

  • Unsubscribe: You can unsubscribe from our newsletter at any time by clicking the “unsubscribe” link included in each email or by contacting us at newsletter@admetcalfe.com.

  • Access, Correction, or Deletion: If you would like to access, correct, or delete the personal data we hold about you, please contact us at newsletter@admetcalfe.com. We will make every effort to comply with your request in a timely manner.

 

8. International Users
Our Site is operated from the United States. If you access our Site from outside the U.S., please be aware that your information may be transferred to and stored in the U.S. By using our Site, you consent to this transfer and storage.

 

9. Children’s Privacy
Our Site and services are intended for a general audience and not directed toward children. We do not knowingly collect personal data from anyone under the age of 13. If you believe a child under 13 has provided us with personal data, please contact us so we can delete that information.

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10. Changes to This Privacy Policy
We may update this Privacy Policy from time to time. Any changes will be posted on this page with an updated “Last Updated” date. Your continued use of the Site after any modifications indicates your acceptance of the revised Privacy Policy.

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11. Contact Us
If you have any questions about this Privacy Policy or our data practices, please contact us at newsletter@admetcalfe.com.

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